People are most likely to say “yes” when you offer them something that solves or prevents a problem, makes or save them money or time, or makes them or the people they care about happy. Those three benefits reflect a basic truth about human motivation, especially in business or decision-making contexts. When my goal is

Military personnel live and die by mission clarity – literally. Many things can go wrong and lives can be lost if a commander sends troops out on a mission and there’s no mission clarity. In the best case scenario, they’ll wander. In the worst case scenario, unfortunate things can happen to them and to the